According to the United Nations World Tourism Organisation, France is the most visited country in the world, with 66 million foreign visitors in 2022. Global Data predicts this number to rise to 93 million in the next two years. However, despite its success in attracting tourists, France has gained a confusing reputation for being unwelcoming to travellers.
Surveys conducted by Tripadvisor and Skyscanner highlight the perception of unfriendly locals in France. Both websites ranked France as having the least welcoming locals. Skyscanner users specifically voted Paris as the city where "the locals never smile." The French government has acknowledged this perception and expressed a need for improved hospitality towards tourists. In 2014, French Commerce Minister Fleur Pellerin stated, "[the French] We need to rediscover a sense of hospitality." Former Foreign Minister Laurent Fabius also emphasised the importance of better treatment of tourists, as they serve as ambassadors for France.
Despite the apparent lack of warmth towards visitors, tourism in France continues to thrive. This phenomenon appears paradoxical, as the country attracts a large number of tourists despite not actively trying to endear itself to them. The origins of this unfriendly reputation can be traced back to the expectations of entitled tourists who may not fully appreciate the cultural nuances and sensitivities of the country they visit.
Review sites like Tripadvisor often feature complaints from tourists about the lack of southern hospitality and social cordiality in France.
Of the fifth-highest rated hotel in Nice, one said, “The Pros: Nice lobby, good location for getting to the train station/ promenade/ downtown. The Cons: Front desk staff could use some "friendly" skill set training.” Another reviewer of the highest rated restaurant in Paris serving ‘traditional cuisine’ wrote, “The food was mediocre. [...] What we didn't like was we handed over cash and the waiter thanked us and disappeared with the change - it was greater than 20% tip which we wouldn't have left. It just left a sour taste in my mouth.”
However, historical quotes from renowned figures such as Oscar Wilde and F. Scott Fitzgerald indicates a more positive perception of France and its people during earlier times. Wilde famously quipped, “When Americans die, they go to Paris”. Likewise Fitzgerald noted, “France has the only two things toward which we drift as we grow older—intelligence and manners."
Nonetheless, the current debate should focus on the modern-day expectations of entitled tourists rather than solely criticising French apathy. France's distinct national pride and mannerisms should be understood and respected by visitors. Embracing the genuine nature of the locals and appreciating their idiosyncrasies can enhance the travel experience.
In conclusion, France's success in tourism despite its unfriendly reputation reflects the allure of its cultural heritage, gastronomy, and natural beauty. Tourists and the industry should be mindful of cultural differences and strive for mutual understanding and respect.
